Reviving a Classic to Launch the New

For over 50 years, the FUSO Canter has been Australia’s go-to light-duty truck, trusted by generations. To unveil the latest model, we hit rewind to the 1970s- the era that gave us flares, disco, and the very first Canter. The campaign tapped into this nostalgic spirit while introducing a modern icon, resulting in a fully integrated launch that blended retro flair with contemporary impact.

Role: Senior Account Director