Hi, I’m Sophie – part project manager, part brand whisperer, and full-time creative doer.
With a career spanning continents and industries, I’ve led teams, built brands, and managed big ideas into existence. My journey kicked off in Melbourne’s PR scene in 2010, before I swapped Tim Tams for Penguins and headed to London, where I spent the better part of eight years at one of the UK’s top branding and advertising agencies, Otherway. From 2016 to 2023, I lived and breathed integrated campaigns, brand strategy, and creative collaboration. Now back in Melbourne, I’ve continued the vibe - first as Head of Brand for fashion label, Variety Hour, and currently as
Senior Account Director at one of Australia’s largest independent agencies, Noisy Beast, where I blend big-picture thinking with meticulous execution (and a healthy dose of humour).
I’m known for building strong relationships, staying calm in the chaos, and making the complex feel simple. Whether it’s managing big campaigns or reimagining a brand from the ground up, I’m all about bringing clarity, creativity, and a sense of purpose to every project.
Let’s create something remarkable, shall we?
Endorsements
“There are account directors … And then there is Sophie. Her passion, drive, insight and often needed humour I found to be a winning formula”
- Emma Parlons, Head of Consumer Communications, Hayman's Gin
”We have so much enjoyed working with Sophie. She’s an incredibly talented account and creative director. We particularly love her fast-paced attitude, her creative spirit and how approachable and kind she is (we deeply believe that you should also want to go for a drink with the people you work with - Sophie certainly fulfils this criterium). We can highly recommend her and are forever grateful for the brand we created together.”
- Rima Suppan & Morgan Mixon, Founders, Peachies
”Sophie is one of the most assertive and passionate marketers that I've ever worked with. Her passion for communication and brand-building is seriously impressive. Above all, she cultivates complete trust and confidence in her ability to get the job done through transparent communication and blaringly obvious expertise. I would trust Sophie with any of my future publicity projects, and only wish she'd been around when I was at school, because I'd have entrusted her with my past publicity too - if anyone could've made me look cool - it would've been 12 year old her.”
- Alice Zaslavsky, Author, Broadcaster
“Sophie is the best boss I have ever had.”
- Monique Allen, Noisy Beast